How I’ve Made $280k Selling Spreadsheets on Etsy: A Case Study

Reda El Haraoui
2 min readDec 23, 2022

When I first started selling spreadsheets on Etsy, I had no idea that it would turn into such a lucrative business. But after just a few months of hard work and dedication, I was able to turn my side hustle into a full-time income.

So, how did I do it? It all started with a simple idea: creating customizable spreadsheet templates for small business owners and entrepreneurs. I saw a gap in the market for high-quality, professional-looking spreadsheets that were easy to use and affordable, and I knew I could fill that gap.

I started by creating a few sample templates and posting them on Etsy, and the response was overwhelmingly positive. Within a few weeks, I had my first sale, and from there, things just took off.

One of the keys to my success has been my focus on customer satisfaction. I always go above and beyond to make sure my customers are happy, whether it’s by offering personalized support or making revisions to my templates based on their feedback.

I’ve also been proactive in marketing my products and building my brand. I’ve used social media, email marketing, and paid advertising to get the word out about my business, and it’s paid off in a big way.

Today, I’m proud to say that I’ve made over $280,000 selling spreadsheets on Etsy. It’s been an amazing journey, and I’m excited to see where the future takes me. If you’re thinking about starting your own Etsy business, I highly recommend it. With a little bit of hard work and dedication, you too can turn your passion into a profitable enterprise.

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Reda El Haraoui

Phd, in Finance & Business Administration From Harvard University